Ethics of the Network.

If&but Network di Comunicazione brings together agencies and individual professionals in all sectors of communication.

Their belonging to the Network means acceptance of a code of behaviour aimed at standardising activities in homogeneous lines of conduct. At the same time, total and unconditional adhesion to a unanimously shared corpus of rules is there as another element of warranty for the client who decides to appoint if&but. As a free choice of its members, if&but does not belong to any association or organisation in the sector thereby reaffirming its nature of an independent Network.

In this reference framework, if&but recognises and applies the following deontological codes in performing its professional duties:

• Professional principles and codes of behaviour for Public Relations in Italy as defined by ASSOREL
  (Association of Agencies of Public Relations with Complete Service);
• Deontological Code as indicated by Assocomunicazione (Association of Communication Enterprises).